Challenge:

Major on-line publishing client has a top-notch technology firm building out a new publishing platform, but needs a complete redesign of one of their on-line properties. Make certain that the design is user-centric, cross-platform compatable, modern but serious, not too flashy but stylish, pleasing to the entire team and completed in the blink of an eye.

Solution:

The managing partner designed and developed the new identity via a set of interviews with stakeholders and internal creative staff.

Result:

By not using a different design approach and keeping the project within the corporate design methodology, we were able to define, design and deliver a new diverse identity as a much-needed upgrade to the consulting group's look and feel while maintaining the integrity of the IDC brand.

Project Description:

Creative Design

Identity Management

Facilitated Sessions

Usability

Launch Web Site